Top Word Puzzle Games Performance in New Zealand Q3 2025

In the third quarter of 2025, the word puzzle game market in New Zealand saw significant activity, with top apps showing varied performance trends. According to data from Sensor Tower, these are the highlights:

NYT Games: Wordle & Crossword from The New York Times Company observed a peak in weekly revenue of around $6.9K by late August. Downloads reached a high of 2.1K in the same period, while active users fluctuated slightly, maintaining a strong presence with over 76K by the end of September.

Wordscapes, published by PeopleFun, Inc., showed a steady climb in active users, hitting approximately 25.5K by late September. Revenue increased towards the end of the quarter, peaking at about $1.9K. Downloads were more variable, with numbers falling to just over 1K in early September before rising again.

Zynga Inc.'s Words With Friends Word Game demonstrated a consistent revenue flow, with a notable peak of $1.8K in early September. Downloads saw a gradual increase, reaching 263 by the end of the quarter, while active users remained relatively stable, ending at around 2.8K.

Wordscapes Solitaire also from PeopleFun, Inc., experienced a decline in downloads, dropping to 200 in mid-September. Revenue showed fluctuations but ended on a lower note with $420. Active user numbers remained strong, closing the quarter at approximately 8.6K.

Finally, Scrabble® GO - New Word Game by Scopely, Inc. had a relatively stable performance, with active users around 2.7K by the end of September. The app's downloads peaked at 733 in early September, while revenue showed minor ups and downs, finishing at $586.

These insights reflect the dynamic nature of the word puzzle games market in New Zealand, with each app showing unique patterns of growth and engagement. For further detailed analysis, Sensor Tower offers comprehensive data and insights.